Email marketing has been around for decades, and it’s only become more competitive. Businesses are fighting for the attention of their subscribers or potential customers.
Email Countdown Timers are a fun and interactive element in these marketing emails that add more life to otherwise ordinary informational communications.
Email Countdown Timers Basics
An Email Countdown Timer double times as a clock and a strategic tool that makes something look more urgent.
Usually shown as an animated GIF, it shows how much time is left until a big event, sale, fundraiser, admission deadline, etc.
This animation works on a number of email platforms, which makes it more useful for marketing campaigns.
Why Use Countdown Timers?
With countdown timers, email content goes from being static to being dynamic, so messages are felt, not just seen.
They are a very substantial part of your marketing strategy for these top 4 reasons:
1. Adding a countdown timer to an email gets people to interact with it more. It changes the email from a passive form of communication to an invitation to interact, which makes the message and content pop out.
2. The psychological impact of seeing time tick away cannot be understated. Sending it makes people feel like they need to act quickly, like taking advantage of a limited-time offer, signing up for an event, or finishing a purchase.
3. Countdown timers make it easy to share information that needs to be shared quickly, without having to worry about time zones and deadlines. This level of clarity is necessary to make sure that everyone knows exactly how long they have to act.
4. Sales are not the only use for these timers. They’re equally practical in countdowns to product launches, event start times, and other critical deadlines that need audience awareness/action.
Implementing Countdown Timers with Sendtric
It’s easy to add countdown timers to your emails with Sendtric, even if you don’t know much about technology.
- Go to Sendtric’s website and enter the details of your countdown.
- Customize the appearance of your timer to fit your brand’s aesthetics.
- Generate a code snippet that can be easily inserted into the HTML of your email template.
The process is simple and you’ll have dynamic content for emails while also improving the general design and persuasion of marketing communications.
Benefits of Using Sendtric
1. The platform is easy to use for anyone, there’s hardly any need for being tech savvy, so everyone can use these advanced tools.
2. For no cost, Sendtric gives this useful tool to all businesses. For people who want more features, the Professional Edition has more advanced customization options.
3. Sendtric has reliable and supportive customer service that can help with any questions or problems so your marketing efforts are not halted.
Final Thoughts
It’s not enough to just send marketing emails. You take care of multiple factors and strategies in general. But everything fails unless your email can pop-out long enough for your audience to read it and get engaged.
Adding an email countdown has long-term strategic benefits. It gets people excited and looking forward to what is coming next, which leads to higher engagement rates and a more active customer base.
Countdown timers are a tried-and-true way to improve your email marketing, whether you want to boost sales, get more people to an event, or just make your emails more interesting.
With Sendtric, marketers can use countdown timers that can be customized to make email campaigns feel more urgent and shoot up conversion rates. It works well with all major email platforms and has an easy-to-use interface that makes managing campaigns quick and easy.
